For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.466.0470 x201
press@innovectra.com
Innovectra Launches Reputation Management Services for Directory Publishers
Little Rock, AR and Lansdowne, VA (PRWEB) July 26, 2010 -- Innovectra Corporation has added reputation management services to its ActivImpact platform that serves the small business marketplace, the company announced today. The agreement signed with Acxiom® Corporation (Nasdaq: ACXM), will allow Innovectra to offer the reputation management suite known as MyRepMan to its extensive network of Internet yellow pages publishers.
MyRepMan is a reporting tool and syndication service developed by Acxiomâs technology partner Moon Valley Software. Using the service, business owners can find out where they are listed online and what customers are saying about them. The comprehensive MyRepMan report includes data from Internet yellow pages sites, local search sites, regional directories, social networking sites, category-specific sites, blogs and news sites.
In addition to reporting on the state of your Internet reputation, MyRepMan takes action, as designated by the business owner and on the business owner's behalf, to create, correct, or improve listings across the web. Over time, the business owner will see the result in terms of greater visibility, higher search engine rankings and increased traffic to the business website and storefront.
MyRepMan also brings social media to the local business, helping businesses establish a presence on Facebook and Twitter and reporting on user reviews at several popular review sites. MyRepMan reports on your online presence in detail, letting you know which sites contain ratings and reviews for your business such as Yelp, Judy's Book, Insider Pages, Local.com and Yahoo! Local. MyRepMan pulls in content from reviews, online newspapers, blogs, and social networks.
"The small business marketplace needs this service," said Thomas C. Lewis, president and CEO at Innovectra. "Business owners are concerned about the state of their listings, and they need a way to track what customers think. Our agreement with Acxiom allows us to put a powerful tool at their disposal."
The initial launch of reputation management services is taking place with Comporium Publishing in South Carolina and SureWest Directories in Northern California. Yellow page advertisers in these areas now have the opportunity to subscribe to reputation management services powered by MyRepMan.
"Innovectra is an excellent choice for using MyRepMan," said Michael Schwalbert, managing director of Acxiom's Diversified Industries Group. "Their proven track record as technology providers in the local marketplace means they're ideally positioned to demonstrate the value of this service."
About Acxiom Corporation
Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and the Middle East. For more information about Acxiom, visit www.databyacxiom.com or call 866-977-6019.
About Innovectra
Innovectra provides "world class" web, mobile and social network based local search solutions including web site builder and e-mail marketing tools for online directory publishers. One of the first companies to create electronic directories, Innovectra currently publishes over 800 Internet Yellow Pages directories. We provide a complete suite of interactive online media products and with services that "optimize" and "monetize" local search including ActivImpact and ActivDirectory powered marketing solutions for small business. For more information, visit the Innovectra Corporation web site at www.innovectra.com.
Contact:
Tom LewisPresident & CEO
Innovectra
Office Phone: 703-466-0470 x201
E-mail: tlewis@innovectra.com