For Immediate Release
Media Contact: Thomas C. Lewis
Innovectra Corporation
+1 703.287.4140
press@innovectra.com
Hagadone Directories Embraces Innovectra's ActivIMPACT Program to Reach Local Advertisers throughout the Pacific Northwest
Black Phone Book Yellow Pages to Use Innovectra's ActivIMPACT Technology.
Vienna, VA and Coeur D’Alene, ID (PRWEB) June 3, 2008 -- Hagadone Directories, Inc. publisher of the award winning “The Black Book” phone book, and the Pacific Northwest’s largest publisher of regional telephone directories, today announced an enhanced and expanded partnership with Innovectra Corporation to benefit all participating local advertisers throughout 10 market areas in California, Oregon, Idaho, Montana and Washington.
In addition to offering Internet Yellow Pages on www.blackphonebook.com, Hagadone is introducing Innovectra's ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008. Using proven online marketing techniques and proprietary data, ActivIMPACT generates business leads with clicks, calls and internet traffic for local advertisers.
With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized Leadsites for local merchants and area service providers. Leveraging the company's knowledge of the exact search terms, that consumers use to find local goods and services, with each advertiser's discriminating features, Innovectra's certified search marketers create compelling Internet advertising campaigns through online search engines and by using video, mobile, widgets and other leading web and digital technologies.
“Innovectra's ActivIMPACT is all about generating business leads for our local advertisers. It complements and enhances our digital IYP advertising strategy,” said Hagadone Directories President & COO Jim Hail. “Offering local advertisers a regional advertising platform, powered by a leading national technology and marketing services partner, lets them reach more consumers who use the Internet to find local merchants.”
“Partners like Hagadone have advertising relationships no one else has,” said Innovectra CEO Thomas C. Lewis. “When we combine our proven technology and proprietary data with their strong advertiser relationships, advertisers receive a much better value and can achieve a higher ROI on their advertising investment.”