Publisher Services

ActivImpact

ActivImpact ActivImpact offers a complete, turn-key solution for Directory Publishers. It's a highly scalable system with online content administration and robust reporting capabilities.

ActivImpact Internet Publisher Strategy

Establish online advertising "franchises" to enhance the core Yellow Pages business.

Develop local IYP’s that are SEO friendly and complementary to national IYPs.

Expand directory usage among multiple user groups.

Capitalize on emerging consumer shopping habits (online reference/offline purchase).

Offer small businesses a more complete “in the book and on the web” advertising solution.

Monetize IYP investment with Internet advertiser packages that generate leads with measurable results.

Platform Features

Internet Yellow Pages Search Applications

Powered by Local Phone Books
Expandable into new market areas

Online Ordering and Fulfillment

IYP Advertiser Subscriptions
LeadSite Template Tools
Online Videos
Dynamic Coupons

Advanced Systems and Database Applications  

Detailed reporting on demand at the site, IYP heading and advertiser levels, real-time administration of listings and advertiser content

Fully Distributed on the Internet

SEO-SEM, Widgets, Mobile

See ActivImpact in action: www.surewestyellowpages.com/

SEM
Search Engine Marketing. Innovectra uses its decade long experience with local search results to identify specific key word combinations that drive strong SEM and Click-Through-Rates ("CTR") for our publishers and their local advertisers.
SEO
Search Engine Optimization. Innovectra understands SEO for directories. We have been doing it for years. We have designed and developed specialized and proprietary techniques to enable top level SEO performance on Google, Yahoo and other search engines.